episode 17: John Franck – SVP of marketing at Razor and Tie Records

Founded in 1990, New York-based Razor & Tie Records is one of the fastest growing independent entertainment companies in the United States. John Franck, senior vice president of marketing, believes that rock is truly here to stay and has the statistics to prove it. While the majors have been shying away from signing hard rock acts, the innovative Razor & Tie has taken the opposite tact and doubled down on them.

Listen to this one-on-one interview as Franck discusses signing acts like the Grammy-nominated metalcore band Hatebreed, his marketing strategies in the digital era, how Razor & Tie got it’s unique name, and where the label is heading in 2013. Hear this and more, exclusively on Between the Liner Notes.